The Temkin Group has released a free ebook called The 6 Laws of Customer Experience which is an excellent read.
Archive for the 'Customer Retention' Category
Instagram, a photo sharing app, caused a user revolt when it changed its terms and conditions, claiming it could sell user photos without compensation. A lawsuit was also filed based on the restriction about users right to sue, also changed in the terms and conditions revision.
A new study called The State of Social Customer Service 2012 was recently released by NM Incite, a joint venture between Nielsen and McKinsey & Company. It highlights the importance of organizations providing social media users with prompt customer service through the social media the customers prefer to use, mostly Facebook and Twitter.
Here are the most read posts in 2012 from the Customer Satisfaction and Reputation Management blog based on reader statistics. Two lists, those that were popular in the last 90 days and those in the top read list for the year that missed being in the last 90 day list.
Front line staff know what customers want. If your front line staff are turning away customers by the hundreds or thousands because you don’t stock certain ‘in demand’ items at Christmas, you will not only lose sales but also good will and loyalty.
Many large organizations have a complaint system in addition to a customer service organization. It is designed to handle the situations where the customer is dissatisfied with the service he received and wants to take the problem to a higher level of management. The complaint department’s responsibility is to listen carefully to the customer’s service complaint, to resolve it or explain why it cannot be resolved in a way that leaves the customer ‘less dissatisfied’. A closed complaint does not mean the customer is satisfied,even if the customer’s request was granted. Here’s an example.
American Express conducted a Global Study called the 2012 Global Customer Service Barometer. The Global Customer Service Barometer Study is conducted in 11 countries and explores public attitudes towards customer service. 10 key findings are reviewed along with the impact of consumers who use Social Media versus those who do not. .
Apparently United Airlines has not learned its lesson from its very public fiasco where it damaged a passenger’s guitar (See United Breaks Guitars) and refused to accept culpability. A new, more troubling story has emerged about United Airlines losing a 10 year old girl who was using an ‘Unaccompanied Minor Service” offered by the airline for an extra $99.00. The girl was finally found and delivered to her destination but without her luggage, which arrived 3 days later. But not without putting her parents through hell.
Customer Satisfaction is often measured between an organization and its direct customers. But sometimes the situations that are the most embarrassing are those that involve other organizations, yours and a customer. When there is a system or process that is supposed to work using outside firms and there is a failure, both organizations look dumb. Sometimes a third party needs to get involved to embarrass the organizations to work together. Two examples are covered.
As businesses evolve, some get stronger and some weaker. It is not usual to see the stronger buy out or merge with the weaker organizations. Often the focus is on the financial aspects of the merger, and keeping customers from both organizations loyal. But all parts of an organization need to work on integration. Customer service is no exception.