Many large organizations have a complaint system in addition to a customer service organization. It is designed to handle the situations where the customer is dissatisfied with the service he received and wants to take the problem to a higher level of management. The complaint department’s responsibility is to listen carefully to the customer’s service complaint, to resolve it or explain why it cannot be resolved in a way that leaves the customer ‘less dissatisfied’. A closed complaint does not mean the customer is satisfied,even if the customer’s request was granted. Here’s an example.
Archive for October, 2012
I recently experienced a frustrating interaction with a Customer Service department that was rendered ineffective because it depended on feedback from staff it could not control. My luggage was lost somewhere during a 2 connection flight on 2 different airlines. The worldwide tracking tool was supposed to provide me and the customer service department regular updates on the status of my delayed bag. While the bag did finally show up (damaged) the tracking tool was not updated as it should have been leading to severe anxiety on my part (the customer) and multiple calls to a customer service organization (unproductive use of the call center). There are important lessons to be learned from this failed process.
American Express conducted a Global Study called the 2012 Global Customer Service Barometer. The Global Customer Service Barometer Study is conducted in 11 countries and explores public attitudes towards customer service. 10 key findings are reviewed along with the impact of consumers who use Social Media versus those who do not. .
Rogers, a Canadian communications company providing services like Cellular phone coverage, internet, Cable TV and Land line phones experienced an outage recently on two of its services, Cellular and Internet. Communication was poorly handled and the company was perceived to be ‘missing in action’.