Archive for December 1st, 2011

Customer satisfaction is the balance between customer expectations and how a business performs. It’s a simple formula. Or is it? Customers who buy from you or join your cause, have certain expectations as they work with you. Some of those expectations are set by your business, as part of your sales presentation, and / or packaging, advertising, and other publicity. Other expectations are set by the industry, the government and what competitors are doing. Technology is the wild card here.

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