Archive for November 17th, 2011

Customer Satisfaction Insights from an IBM CMO Study

Thursday, November 17th, 2011

IBM has published a study of over 1700 Chief Marketing Officers titled From Stretched to Strengthened, Insights from the Global Chief Marketing Officer Study which highlights the changes the marketplace is going through and the need for businesses to adapt.

Posted in Customer loyalty, Customer Needs, Customer Retention, Customer Satisfaction, Customer Service, Feedback to Customers, Management Systems, Reputation Management, Social media, Web Techniques | 2 Comments »

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