Archive for February 6th, 2010

Here’s an interesting video about Dell and their attitude towards Social Media and how they are going from Dell Hell to Dell Swell. Jeremia Owyang, Partner Customer Strategy at Altimeter Group interviews Bob Pearson, Communications and Conversations at Dell. Dell is using Social Media to gather product requirements, notify customers of deals, create platforms for customers to help each other and monitor social media for negatives comments. Watch the video.

Customer Satisfaction and Socialnomics

Saturday, February 6th, 2010

Two videos on the impact of Social Media on business also highlight several gems about customer satisfaction.The data is from the book Socialnomics. 80% of Twitter usages is on mobile devices. People update anywhere, any time. Imagine what that means for bad experiences. 34% of Bloggers post opinions about products and brands. Do you like what they are saying about your brand. Do you even know? Watch these thought provoking videos. What is your organization doing?

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