Archive for September 25th, 2009

Google’s new universal commenting system called Sidewiki is about to cause a major change to customer satisfaction, marketing, product launches, and public relations. Any company or organization that has a web site is impacted. Every organization will need to develop a social media strategy and strengthen their customer satisfaction strategy.

Social media is changing Customer Satisfaction processes. Some companies are doing well adapting to social media and others are finding it difficult to understand this new media and its impact. What is clear is that every company, at minimum, needs to be tracking what is being said about them on social media.This post will deal with some of the tools available to track your company’s name, product or products, your leaders and your brand OR your competitors and what is being said about them in social media. Use this data to proactively watch over your company or brand’s customer satisfaction.

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