Customer Satisfaction techniques using Twitter
Thursday, September 10th, 2009
Big Brands are starting to monitor and use Twitter to respond to dissatisfied customers. Many companies are creating new jobs such as Chief Bloggers, Directors of Digital Care, Customer Relationships Experts, Social Media Strategists, Heads of Social Media, and Corporate Twitterers. This article provides actual samples of digital conversations from large organizations found on Twitter. The most common trends are solving customer satisfaction problems and providing feedback on new products and services.
