New Customer Satisfaction Trend – Sentiment Analysis
Wednesday, September 2nd, 2009
A recent article appeared in the NY Times: Mining the Web for Feelings not Facts, talks about a new science of searching the web for customer satisfaction data through mining of words, rather than survey data. For many businesses, online opinion has turned into a kind of virtual currency that can make or break a product in the marketplace says Alex Wright, the article’s author.” Typical customer satisfaction techniques of surveying customers to understand their level of satisfaction, while it may have some accuracy advantages, will be found to take too long in today’s instantaneous feedback environment.
