Customer Satisfaction and Twitter: Social Media impacts Movie Ratings
Monday, August 10th, 2009
In a recent article by Jerry Langdon on July 30, 2009, called ‘Word of tweet: How it can make or break the box office’, the power of social media to spread word of mouth on a movie review is highlighted. With social media like Twitter, consumers can spread their opinion about the movie to thousands of people, even while the movie is underway, impacting sales dramatically in either a positive or negative direction.
